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Hassan Sheheryar Yasin (HSY)
Fashion King from Lahore
HSY is the most sought after luxury fashion house thats
more than just a label, its a complete lifestyle. HSY is
no doubt the King of Pakistani Fashion Industry. A
salutatorian graduate of the Pakistan School of Fashion
Design (class of 2000), Yasin is affiliated with the La
Chambre Syndicale De La Couture Parisienne in France. He
holds an honours degree in couture and currently serves
as a member of the board of directors and the executive
committee of the fashion institution he graduated from.
Starting as a fashion choreographer in 1994, Yasin
worked both as a choreographer and designer in various
shows within Pakistan and international shows including
Dubai, London, New York City, and Toronto. In 2003,
Karachi-based Diva Magazine placed Yasin on the cover of
their "Most Powerful People" issue and also as one of
their 10 Faces of the Year. HSY comprises of multiple
brands: HSY Wedding, HSY Couture, HSY R2W (ready to
wear), HSY Homme, HSY Private collection, and HSY Noir.
With the Launch of HSY Active at the Dubai International
Fashion Week, HSY has emerged as the only complete brand
in the region. With Over 60 Magazine covers to the
labels credit, HSY is the winner of Designer of the year
award at the Lux style awards 2005 as well as in 2007 in
Malaysia. HSY also won the Most Stylish Fashion Icon at
the MTV Style Awards in 2008 as well as being on the Hot
100 list of people in Dubai as a Style Icon. The label
has won Style Guru of the year by the Indus Style awards
in 2007. Hassan was named the top 20 Male Fashion Icons
of the world by International !Q Magazine 2009 and as
The Style Icon on the Hot 100 people of Dubai this year.
The HSY collection is available at select boutiques in
Lahore, Karachi, Islamabad, Dubai, UK, USA, Singapore
and at Harvey Nichols in KSA.
Spring/
Summer Collection of 2012 with Pakistan's Fashion
 HSY,
the Pakistan’s largest manufacturer and retailer of women’s
fashion garments always bring the most stunning and glamorous
dresses which are totally made according to the fashion trend
of Pakistan. Whenever and wherever HSY launched any latest
collection, we brought it for you that you can take the full
advantage after wear or use the gorgeous and glamorous
collection. HSY, the Pakistan’s largest manufacturer and
retailer of women’s fashion garments, launched his latest
collection which is described as “HSY Lawn Prints Collection
2012.” joint business venture twelve years back, quite
casually. We got into this partnership in 1995, when there was
still a lot to bring into our fashion industry. Presently,
very few names and labels still exist from that fashion era.
We are proud to be among those who have set a mark in the
industry and are who recognized today as pioneers of women's
fashion in Pakistan.
HSY Wedding
HSY Couture
HSY R2W (ready to wear)
HSY Homme
HSY Private collection
HSY Noir.
HSY Active
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