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Hassan Sheheryar Yasin (HSY) Fashion King 2018

HSY Hassan

HSY is the most sought after luxury fashion house thats more than just a label, its a complete lifestyle.

HSY is no doubt the King of Pakistani Fashion Industry. A salutatorian graduate of the Pakistan School of Fashion Design (class of 2000), Yasin is affiliated with the La Chambre Syndicale De La Couture Parisienne in France. He holds an honours degree in couture and currently serves as a member of the board of directors and the executive committee of the fashion institution he graduated from.

Starting as a fashion choreographer in 1994, Yasin worked both as a choreographer and designer in various shows within Pakistan and international shows including french shows.


HSY studio| Style Guru of Pakistan Fashion Industry 2018


In 2003, Karachi-based Diva Magazine placed Yasin on the cover of their "Most Powerful People" issue and also as one of their 10 Faces of the Year. HSY comprises of multiple brands: HSY Wedding, HSY Couture, HSY R2W (ready to wear), HSY Homme, HSY Private collection, and HSY Noir. With the Launch of HSY Active at the Dubai International Fashion Week, HSY has emerged as the only complete brand in the region. With Over 60 Magazine covers to the labels credit, HSY is the winner of Designer of the year award at the Lux style awards 2005 as well as in 2007 in Malaysia.

HSY also won the Most Stylish Fashion Icon at the MTV Style Awards in 2008 as well as being on the Hot 100 list of people in Dubai as a Style Icon. The label has won Style Guru of the year by the Indus Style awards in 2007. Hassan was named the top 20 Male Fashion Icons of the world by International !Q Magazine 2009 and as The Style Icon on the Hot 100 people of Dubai this year. The HSY collection is available at select boutiques in Lahore, Karachi, Islamabad, Dubai, UK, USA, Singapore and at Harvey Nichols in KSA.

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HSY Spring/ Summer Collection of  2018 with Pakistan's Fashion


HSY DesignHSY, the Pakistan's largest manufacturer and retailer of women's fashion garments always bring the most stunning and glamorous dresses which are totally made according to the fashion trend of Pakistan. Whenever and wherever HSY launched any latest collection, we brought it for you that you can take the full advantage after wear or use the gorgeous and glamorous collection. HSY, the Pakistan's largest manufacturer and retailer of women's fashion garments, launched his latest collection which is described as "HSY Lawn Prints Collection 2017. Presently, very few names and labels still exist from that fashion era. We are proud to be among those who have set a mark in the industry and are who recognized today as pioneers of women's fashion in Pakistan

HSY Wedding

 HSY Couture

HSY R2W (ready to wear)

 HSY Homme

HSY Private collection

HSY Noir.  HSY Active

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HSY company is making the best fashion outfits for men and women of south asia living in all parts of the world.
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