of Pakistani fashion
with Pakistan's Fashion Icons
me something about your learning history, your label history?
NN: We started off this joint business venture twelve years back,
quite casually. We got into this partnership in 1995, when there was
still a lot to bring into our fashion industry. Presently, very few
names and labels still exist from that fashion era. We are proud to be
among those who have set a mark in the industry and are who recognized
today as pioneers of women's fashion in Pakistan.
2) What is your philosophy regarding the art of fashion designing?
NN: Fashion design is an efficient art. Timeless, classic, we keep
in mind the latest trends to create clothes which can be worn by
middle aged women, teenagers et al.
splendour ,comfort and extravagance .
4) Do you
have jewellery and accessories line?
NN: Yes, but we haven't launched these officially. We have bags,
scarves, and belts available at our outlets. In jewellery we have
gold, silver, diamonds, polkis and other precious and semi-precious
stone made jewellery.
5) Do you
only offer couture wear?
NN: We offer Pręt wear which is available at both Nickie Nina outlets
(Lahore and Karachi) and at The Boulevard at 10Q.
6) Do you
offer PRET Line for the middle class people?
NN: We endeavour to ensure that our pręt line never hits the larger
price brackets so that it is affordable to a greater number of people
which definitely includes the middle class.
skill do you think are necessary to become a fashion designer?
NN: A lot of skills are essential here, a very good memory, a keen
knowledge of fabric, a strong aesthetic sense, and you're extra
creative. In addition basic business skills are also required.
inspired you to come in this field?
NN: Its important to look nice…this has been our main inspiration.
is the importance of innovation in fashion designing?
NN: Innovation is very significant as this industry is all about new
the recent years, a lot of new designers are coming. Do you think it
will saturate the market or is it a good sign for fashion industry?
NN: Fashion is a growing industry in Pakistan and it has a lot of
scope for development nationally and branching out on an international
level, which we look forward to. However, it is important for up
coming designers to take their work as a proper profession and to not
treat it as a fleeting pastime.
you believe in fate? Is fate important for high rankings in this
NN: Yes definitely, but hard work is equally important …not only in
this field but everywhere.
do you do in your spare time?
NN: We like to spend time with children, listen to music and read.
makes a man or a man makes a dress?
NN: The clothes are a part of self-expression, and they can show your
personality or your individuality - "I am serious," or "I am fun," or
"I am cool," So they really do a job. Sometimes, you can make a dress
too, with the accessories complementing the dress, the make up, the
hairstyles or simply yourself. But we believe that both the man and
the dress should be complementing each other ….this is why we have a
variety of different designs which flatter every figure.
advice will you give to the upcoming designers?
good to start your own business, but it's very important to be
professional and focused towards your objective. Copying other's
designs isn't just the way out but creating new designs is what will
make you prosper this is why we sometimes see new designers coming up,
reproducing other designer's designs and gain a lot of fame suddenly
but as time passes awareness creeps in and eventually they lose their
business .A few upsetting years doesn't mean that you are failing.
After all one learns best from ones experiences.
are your favourite photographers?
NN: Well our country has great photographers it sometimes gets really
tricky to pick out a favourite because everyone has their own style.
Favourite female model?
NN: Every model has her charm, ability and face… So when we do a
western shoot we chose someone with a western figure and features
whereas with eastern clothes we have to choose an eastern looking
model, so it varies.
ten dress designers in your opinion?
Its really hard to rate, since we love all
Favourite make-up artist for your shoots?
favourites as again everyone has their own
speciality - this also varies with the theme, but we love to work with
Ather Shahzad and Guddo Shani.
Favourite TV channels?
Nickie: Geo TV, I don't have time to watch TV frequently, but whenever
I do Geo TV keeps me updated.
Nina: I enjoy watching FTV.
city of the world is the best for fashion industry and why?
NN: Paris, everyone knows that!